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Launching Nakheel's Latest

The Brand Experience, in partnership with Dubai's Taylormade, Prisme International and San Francisco's Obscura Digital, helped Nakheel launch its latest initiative and two new projects Jan. 19 in Dubai inside a 90 foot dome featuring 360 video.

As Executive Producer, we were responsible for the strategy, creative direction and overall production of the launch event. Following the launch event, the experience inside the large 90 foot dome was converted into two 30 foot domes at TDIM2008.

Posted 01.23 | Permalink

Taking Chevron "Beyond..."

The headline says it all: "Chevron shines at global marketing event."

We've been working with our long-time client for more than a year on its bi-annual Chevron North American Marketing Convention. Two years ago, we were in Nashville and last week we were in Denver. Our scope included everything from video production and speech writing to stage design and curriculum development.

However, more important than any scope, is the success that comes from creating an event that, as one article said, "energized" the crowd.

Posted 08.31 | Permalink

Touring TiVo

Together with The Brand Experience, TiVo launched their first ever live experiential mall tour in two test markets on the East and West coasts in May 2007.

Traditionally, TiVo has successfully relied on word-of-mouth to get their products into homes. In an effort to engage consumer on an emotional level, TiVo took their product directly to it's users with their new advertising campaign, "My TiVo Gets Me."

The goals of this tour were to differentiate TiVo standard features vs. other generic DVR products, build awareness for the new "My TiVo Gets Me" campaign, and generate online web sales. To achieve these goals, we created a learning environment that featured a one of a kind TiVo-branded interactive area with 4 LCD televisions highlighting both the Series2 DT and Series3 HD units. While the attendees relaxed in massage chairs, TiVo brand ambassadors gave a short product demonstration. The attendees had the opportunity to interact with TiVo and learn about TiVo movie downloads, TiVo To Go, TiVo Home Movie Sharing, and TiVo Online Scheduling.

To help further accommodate TiVo's target purchasers - moms and dads -TiVo created the TiVo Kid Zone, a safe place for kids to play while their parents learned about TiVo. This area, within the TiVo experience, featured kids entertainment such as face painting and balloon animals, making the TiVo experience a "Shopping Oasis" for the entire family. Consumers truly connected with the TiVo brand in a personal way.

Posted 06.07 | Permalink

Amdocs 2007 Sales Kick-Off

The Brand Experience was hired to develop, implement, and produce the Amdocs 2007 Sales Kick-off Meeting in November of 2006 using a seamless and creative theme throughout. With Amdocs recent acquisition of several different companies, this meeting would be the first time that the newly doubled sales force would gather together under one roof to meet one another face to face to share goals, objectives, and best practices. With that in mind, we came up with the theme of "1Amdocs" - where the team would come together, bringing various strengths from a range of backgrounds, to unite as 1Amdocs.

After selecting the conference location in sunny Miami, Florida, The Brand Experience began pulling the details together to make sure all elements were integrated with one another and on theme. The Brand Experience was responsible for helping to develop the right flow for the agenda, including internal and external presentations, as well as breakout sessions and off-site evening activities. We supported and drove the success of each presentation given on-site during the conference through the use of amazing staging, lighting, audio/visual support, and content development. The off-site evening activities included immaculate signage, flawless transportation, various pieces of collateral, and friendly on-site staff to make the activities run smoothly.

From start to finish, the 1Amdocs 2007 Sales Kick-Off was a complete success. Each aspect presented to the delegates throughout the week - whether an externally hired speaker, a team building scavenger hunt through South Beach, or a yacht cruise through Miami Harbor - was cleanly produced, uniquely positioned, and most importantly, on theme.

Posted 02.23 | Permalink

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